Funnel Hack: Should You Do it Yourself or Outsource?

Imitation is the sincerest form of flattery. There is no reason you should have to spend countless hours trying to build your own sales funnel from scratch when there are plenty of successful ones already out there. There is no reason to reinvent the wheel. That is essence is what a funnel hack is. You find a successful sales funnel and take bits and pieces to make your funnel as successful as possible. When you are ready for the funnel hack the question becomes, should I do it myself or should I outsource it?

What is a Funnel Hack?

ClickFunnels creator Russell Brunson coined the term “Funnel Hacking” and here is how funnel hack is described on their website. “Funnel hacking is the process of strategically investigating the sales and marketing process of your competitors and then using that framework to build, test, and optimize your own.” In other words, you are reverse engineering an already successful funnel, and taking the stuff that best coincides with your funnel. You are not copying another funnel, or ripping someone off. You are seeing what has success and how that can be applied to your online business. There are many benefits to funnel hacking, including, saving massive amounts of time and money. Getting your sales funnel up and running quickly and cost effectively can lead to more sales and maximize your profit. There are two ways you can go about a funnel hack. You can either try to do it yourself or you can outsource and have someone else do it for you. Both ways have pros and cons which will be outlined in this post.​

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Doing it Yourself

Pros

1. Good Skill to Learn

If you have the time and are dedicated there are many benefits to funnel hacking yourself. If you are successful you can create more funnels to continue to grow and expand your business. You are then not tied down by an outsourced company. If something goes wrong or needs to be to be fixed you can do it right then and there. You don’t need to wait for a third-party to troubleshoot the issue and then pay them some outrageous fee. There are plenty of articles and videos out there explaining how to funnel hack. The resources are easily available if you decide to pursue this avenue.

2. Cost

As with most things in life, it’s much cheaper if you can do it by yourself. Provided you know what you are doing. If you are able to use the free resources available to funnel hack, you could easily save yourself hundreds of dollars a month.

Cons

1. Timing/Lack of Skill Set

Timing and lack of skill can really hold you back. If you don’t know what you are doing it can be especially difficult to figure out even with the help of videos and articles. If you for example don’t have a basic understanding of the technical skills it could take more time than you want to learn that skill just so you can funnel hack. That much time may not be worth it to you. Your time is valuable and could be better off being used on different projects for your business.

Not having the proper skill set could also lead to a very frustrating and detrimental experience. If you decide to try and funnel hack a successful funnel without the necessary skill set or guideline you could become very stressed and frustrated. You could also think your funnel hack was successful but when you try it out for your product it doesn’t work. Now you have wasted valuable time and have nothing to show for it.

Outsourcing

Pros

1. Experience

If you are looking to outsource your funnel hack, you want someone with the experience and expertise to do it for you. You want someone who can do it properly and much quicker than you could by yourself. A quick Google Search will lead you to many people who offer this service. Here is just one example from clickateam.com on what experience they can provide for you. “We’ve built over 100 funnels for our clients but have seen more than 5,000. From service, to webinar, to e-commerce, to online courses, to coaching funnels, you name it. If it exists, we’ve probably seen & built it. But not only can we build your funnel, we can also funnel-hack your competitor’s funnel to give you a fast start, while you tweak it later.” If you outsource you can be sure you will get a funnel that is built properly and one that will be successful for you, without all the stress and hassle.

Cons

1. Cost and Reliance

If you are looking to outsource your funnel hack, you want someone with the experience and expertise to do it for you. You want someone who can do it properly and much quicker than you could by yourself. A quick Google Search will lead you to many people who offer this service. Here is just one example from clickateam.com on what experience they can provide for you. “We’ve built over 100 funnels for our clients but have seen more than 5,000. From service, to webinar, to e-commerce, to online courses, to coaching funnels, you name it. If it exists, we’ve probably seen & built it. But not only can we build your funnel, we can also funnel-hack your competitor’s funnel to give you a fast start, while you tweak it later.” If you outsource you can be sure you will get a funnel that is built properly and one that will be successful for you, without all the stress and hassle.
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